I was so excited yesterday when I discovered one of my favourite Scandinavian brands have launched a kid’s line! Velour, based in Gothenburg, launched in 2005 by Per Andersson, offers a perfect mix of timeless items which can easily be mixed and worn with the rest of your wardobe each season. I have a few pairs of jeans and have not been disappointed, perfect fit, fabric and no fuss details!

In Velour’s own words; “Velour’s nerve springs out of their history, eclectic inspiration and their values. Velour is offering a perfect fit and beautiful details, leaving it up to the wearer to create his or her own individual style, offering key pieces or a whole wardrobe”.

Above you can see some beautiful pieces from the new kid’s line, if you want to take a look or shop online here’s the link

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