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New York based premium denim brand R13  first caught my eye with their lookbook shots a few years back and since then I have followed their seasonal collections. They are very consistent with their brand identity but still bring about newness with their styling and models.

Popular with the likes of Rosie Huntington-Whitley and Gywneth  Paltrow, they are of course at the higher price end.

Personally, I like the simplicity of the styling and shoot here for Fw12; a nonchalant and effortless attitude.

Below a couple of piccies from the R13 guys S12 looks.

Photography  Jeremy Williams

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