New York based premium denim brand R13 first caught my eye with their lookbook shots a few years back and since then I have followed their seasonal collections. They are very consistent with their brand identity but still bring about newness with their styling and models.
Popular with the likes of Rosie Huntington-Whitley and Gywneth Paltrow, they are of course at the higher price end.
Personally, I like the simplicity of the styling and shoot here for Fw12; a nonchalant and effortless attitude.
Below a couple of piccies from the R13 guys S12 looks.
Photography Jeremy Williams